About Me
Hi, I’m Zeal — but my real name is Ayodeji Oluwasanmi. Zeal became my working alias I guess because of my proactive and agile personality, and it’s stuck with me ever since. I’m a Product Designer with a strong background in graphic design, dedicated to creating user-friendly and visually compelling digital experiences.
I’m a Product Designer with a strong background in graphic design, dedicated to creating user-friendly and visually compelling digital experiences.
Over the past decade, I’ve brought ideas to life through user-centered design — focusing on building thoughtful, functional, and beautiful products that people genuinely love using. My design approach combines years of visual design expertise with insights from my Master's in User Experience Design at the Birmingham City University, allowing me to create products that balance usability, aesthetics, and business goals.
How it all started
My design journey began at a young age when I discovered my passion for drawing, creating, and visual storytelling. That early love for creativity eventually led me to graphic design, where I started designing logos, flyers, and marketing materials in high school.
As my skills grew, I transitioned into a full-time career as a graphic designer, working with brands to build their visual identity while also running my own creative business,
I worked on a diverse range of products spanning enterprise SaaS, B2B, B2C across various industries, including food and beverage, fashion, Real estate, wellness, medical cosmetology and so much more
Over time, I realised my passion extended beyond just visual design — I wanted to create experiences that solve real-world problems.
This curiosity led me to pivot into product design, where I could merge visual aesthetics with usability and functionality. I later pursued a Master's degree in User Experience Design, which deepened my understanding of user behaviour, design systems, and product strategy. Today, my focus is on designing intuitive, impactful, and user-centred digital products that drive both business success and exceptional user experiences.
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What i bring to the table
Design Versatility
I combine visual storytelling from my graphic design background with functional design to create intuitive, result-driven products that balance usability and aesthetics.
Cross-functional Collaboration
I work closely with developers, product owners, and researchers to ensure that products are seamless, functional, and impactful, aligning with business goals and user needs.
Scalable Design Solutions
I help early-stage startups build their MVPs and collaborate with SaaS companies to design scalable, high-impact products that grow with their business.
Adaptive Design Approach
I can easily zoom in on the craft to handle hands-on design work or zoom out to lead design direction, depending on project needs.
Value-driven design
My process is driven by rapid prototyping, testing, and iteration to ensure that products deliver real value to users while driving business growth.
Outside of design
When I’m not designing, I’m probably 🎮 Playing video games, 👕 Exploring fashion trends, 📸 Taking random pictures, 🎥 Binge-watching movies or creative documentaries,💡 Solving Rubik's Cubes just for fun.Interestingly, I find that my hobbies fuel my creativity. Sometimes, my love for fashion and photography inspires how I approach design aesthetics, and influences how I approach visual balance in my work.
Let's talk
